Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Predictive content ensures best fit assets are presented.

E-commerce 126

E-commerce Tradeshows CRM Healthcare 126

Pointclear

FEBRUARY 2, 2012

I was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia. Prospect behavior—hits the client’s website, visits a tradeshow, etc. Identify areas and/activities to help prospects close faster.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We had HIMMS a couple weeks ago in the healthcare space. We don’t.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Hubspot

MAY 8, 2015

It features data from a survey of more than 900 marketers in management levels and above, in 11 industries ranging from media & publishing, finance, healthcare, travel & tourism, consumer products, and consulting.). Paths to conversion are complex, and brands need to be present in their audiences’ sales journeys.

Tradeshows 78

Tradeshows Click Through Rate Technique Healthcare 78