Partners in Excellence

DECEMBER 31, 2024

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. Each of us has a goal for these, reporting them each week.

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Hubspot

OCTOBER 1, 2014

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? ComScore ran an experiment on their product pages to accomplish just that. The Original.

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A/B testing Minimum Viable Product High impact Promote 78

Salesforce

JUNE 2, 2025

You can also create a minimum viable product (MVP) and test it with a small group of potential customers to gather feedback and make necessary adjustments. Delegate tasks when possible and focus on high-impact activities that drive your business forward. How do I validate my business idea?

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ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

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