Martech

FEBRUARY 14, 2025

Start with one high-impact workflow like reducing churn in your most valuable segment. Your data analysts should speak the language of customer behavior, not just SQL. Your strategists should know how to prove their impact, not just plan it. Give your technical specialists a voice in strategic decisions.

Finance 115

Finance SQL Campaign GTM 115

Hubspot

NOVEMBER 5, 2020

But what if, on the other hand, you had a testing tool that made it easy to set up and analyze experiments (with trustworthy data), and also imagine you prioritize to focus on only high impact tests. BigQuery is connected to Sheets, so we filter, clean, and blend the data with a quick SQL script.

A/B testing 83

A/B testing Territory Real Estate SQL 83

ConversionXL

JUNE 19, 2019

Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.” If you collect proper data in Google Analytics, you can tools like Tableau, MS SQL server, and R to do deeper analysis. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90