Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. This approach categorizes tasks into four priorities, ranging from low urgency/low importance to high urgency/high importance.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). Well that’s a wrap on 2023!

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

FEBRUARY 20, 2016

Here’s how it works: Write down your tasks and rank each one based on how much impact it will have on your productivity and how much effort it will require. Once you finish ranking your tasks, begin working on your low effort, high impact goals to build up steam, then transition to your high effort, high impact goals.

Product 53

Product X-functional High impact Technique 53

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Measure the impact.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? If you’re not doing functionality testing, you’re not optimizing.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86