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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

But I’ve got a lot of family in Illinois and Iowa, and clearly, the Midwest gets all seasons. Some of my favorite memories growing up were going out to grandma and grandpa’s house, they lived in Peoria, Illinois. And it’s not just sharing stories, it’s making the customer part of that story.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident.

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