Hubspot

JANUARY 27, 2020

Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization. These are common embodiments of a very common, yet little known, phenomenon called "Success Theater".

Growth 100

Growth A/B testing Campaign Electricity 100

ConversionXL

MAY 1, 2017

Such lapses in strategic vision and product innovation often lead to a company experiencing what is called a growth stall, a phrase coined by Matthew Olson, Derek van Bever, and Seth Verry of CEB , a leadership advisory network. Editor’s Note: this piece is an excerpt from Hacking Growth. Get the book here. Get the book here.

Growth 127

Growth Start-ups Price Drivers/motivators 127

The Lost Book of Sales

DECEMBER 30, 2021

Part 3: Leadership with the “Auftragstaktik" Chain of command. Here Bungay studies and applies historical military principles of leadership, strategy and management to the challenges of modern organizations in an eye-opening way. Sources of friction. Importance of clarity. Addressing the three gaps with Auftragstaktik.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98