How to use fan-driven marketing to foster brand love
Search Engine Land
SEPTEMBER 14, 2023
As Brittany Hodak wrote in her book about superfans : “fandom and identity are intrinsically linked. Take it from one of the world’s foremost experts on the topic, Dr. Aaron Ahuvia , Professor of Marketing at University of Michigan-Dearborn, who is also known as ”Dr. So what is this “brand love” I keep mentioning? Brand Love”.
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