article thumbnail

Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. What is being launched? He launched the world’s first web-based CRM system for Lucent Technologies in 1997. Set objectives.

article thumbnail

How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. When people allocate budget for product marketing, they tend to think in terms of product launches and promotional activities," Anderson explains.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SalesTech Video Review: @ZoomInfo

SBI

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. To participate in the next generation of sales tech, sales organizations will have to consider their data strategy. DiscoverOrg and ZoomInfo Launch Data Enrichment Product to Power Better Business Decisions. Video Reviews.

article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. We continued to narrow down the focus and repositioned the company by adjusting their marketing strategy and value proposition.

B2B 150
article thumbnail

9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]

Hubspot

We''re excited about the recent launch of HubSpot''s first ever U.K. 2) Lead generation is the #1 marketing goal in the U.K. under 200 employees selected lead generation as their top priority.” salespeople believe social media has become a more important lead source in the last 6 months.”

article thumbnail

Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows.

Clients 27
article thumbnail

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

As any practiced inbound marketer knows, call-to-action (CTA) buttons are a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting into leads. A 16.28% conversion rate in the first month it launched. The Results.