Remove Launch Remove Minimum Viable Product Remove Niche Remove Technique
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. On its official launch in 2014, it had 15,000 daily users. Slack started with a minimum viable product. One year later, it had 500,000 daily users. Image source.

Growth 113
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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

You build something quickly, a minimum viable product. We had developers who were using early versions of Twilio, giving us great feedback, using it, launching things, wanting to pay us. Find a niche, get rich. Find a niche, get rich. And every time that happened, I said, well, this is insane. No, no, no.