Launch Objectives and Key Results Represent UX 
Search Engine Land
AUGUST 4, 2023
Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. How do those impacts compare against alternative implementations of a search results page? As of Aug. However, I suspect this will be a major improvement for most users.
ConversionXL
JANUARY 9, 2019
You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.
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Salesforce
APRIL 29, 2022
“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product.
ConversionXL
AUGUST 12, 2020
Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Chen offered a common example: The customers we talk to might not be representative of our target customers. As Chang Chen, Head of Growth & Marketing at Otter.ai
SaaStr
MARCH 27, 2019
In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. ” And get an engineer fired up.
ConversionXL
FEBRUARY 15, 2018
The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. CXL did a study on what makes a website feel luxurious , and the key takeaways match up with the design philosophy of some of the best performing luxury brands out there, as well as with our own research.
ConversionXL
SEPTEMBER 5, 2019
A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., They launched to much applause, but a few trends wore down their appeal with time. Step 7: Conduct one-on-one interviews.
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