Ecosystem-Led Growth (ELG) for GTM
Sales Hacker
MARCH 8, 2024
You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. SaaS companies are also using ecosystem-led approaches to launch integrations.
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