Lead generation SQL Territory X-functional 
Sales Hacker
MARCH 22, 2018
Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer.
SaaStr
SEPTEMBER 27, 2019
In Today’s Episode We Discuss: * How Ryan made his way into the world of SaaS from Sydney, Australia and came to be one of the world’s leading CMOs with G2 today. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? So it was just a beautiful lead generator for us.
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