Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer.

B2B 78

B2B X-functional Cold Call SQL 78

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads?

Gaming 85

Gaming Sports SQL X-functional 85

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

NOVEMBER 3, 2016

So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different.

B2B 110

B2B Conversion B2C SQL 110

SaaStr

SEPTEMBER 27, 2019

In Today’s Episode We Discuss: * How Ryan made his way into the world of SaaS from Sydney, Australia and came to be one of the world’s leading CMOs with G2 today. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? So it was just a beautiful lead generator for us.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

SaaStr

FEBRUARY 11, 2020

” But okay, if there’s not enough sales roles, it’s … people still have muddy lead generation metrics. In lead generation, it’s really hard to get accurate metrics that you can trust. Just measure SQLs. It is harder because you have to have consistent definitions on what is an SQL.

Growth 75

Growth Niche Hospitality X-functional 75