ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? A pricing table for BigQuery usage. As long as you can export your CRM data with a unique lead ID (e.g., Where do my users come from?

Gaming 85

Gaming Sports SQL X-functional 85

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

NOVEMBER 3, 2016

It’s often a higher purchase price (or at least a more complex sale). So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. Think about it this way: in B2B, sometimes optimizing means aiming for less leads.

B2B 110

B2B Conversion B2C SQL 110

SaaStr

SEPTEMBER 27, 2019

In Today’s Episode We Discuss: * How Ryan made his way into the world of SaaS from Sydney, Australia and came to be one of the world’s leading CMOs with G2 today. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? So it was just a beautiful lead generator for us.

Start-ups 55

Start-ups B2B A/B testing Pipeline 55

SaaStr

FEBRUARY 11, 2020

” But okay, if there’s not enough sales roles, it’s … people still have muddy lead generation metrics. In lead generation, it’s really hard to get accurate metrics that you can trust. It’s funny, there’s lots of cities you ask that and there’s like a couple of hands go up.

Growth 80

Growth Niche Hospitality X-functional 80