Remove Lead generation Remove SQL Remove Up-sell Remove X-functional
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation). Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Some functions (e.g. Cost efficiency (e.g.

B2B 80
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads?

Gaming 85
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A Quick Primer on B2B Conversion Optimization

ConversionXL

So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different.

B2B 110
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

In Today’s Episode We Discuss: * How Ryan made his way into the world of SaaS from Sydney, Australia and came to be one of the world’s leading CMOs with G2 today. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How did it change his mindset? It works really well.

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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. They both have the same thing around, “Ah, what do I sell? It’s funny, there’s lots of cities you ask that and there’s like a couple of hands go up. Join us at SaaStr Annual 2020.

Growth 80