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Virtual events: The ultimate marketers’ guide

Martech

Like other lead generation tactics, connecting with virtual event attendees is often based on an exchange of value. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal? Making the exhibitor-attendee connection with virtual events. Start by defining your objectives.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Visual Content. Gated Assets. Social Media.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

As any practiced inbound marketer knows, call-to-action (CTA) buttons are a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting into leads. Step 3: Creating Calls-to-Action.