Salesforce

FEBRUARY 7, 2024

Cost plus pricing uses a simple formula: the cost of manufacturing, labor, and overhead ( cost of goods sold or COGS) multiplied by one plus your desired profit or markup percentage (in decimal format) to get your selling price. 50 x (1 + 0.40) = $70. If you believe you have the market cornered, can you charge more than competitors?

Price 52

Price Profit margin Manufacturing Retail 52

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Your competitor has feature X, you need feature X. To do safe and boring marketing, post safe and boring stuff. You can’t compete on features (for long).

A/B testing 162

A/B testing X-functional Price Gaming 162

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

GTM 74

GTM Profit margin Negotiate Contract 74

Sales Hacker

JANUARY 12, 2021

I’m part of our overall global revenue organization, and this encapsulates marketing, sales, and client success. So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer.

Product 59

Product X-functional Retail Technology 59