Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
We have feature X that they don’t.”. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Your competitor has feature X, you need feature X.
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