article thumbnail

Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

Now, online-only newcomers such as TrueCar and Carvana are gaining market share. Companies such as Lucid are leading the way in the electric space and are impacting how all manufacturers look at their product portfolio. For example, Mercedes said its fleet will be mostly, if not all electric by 2030.

article thumbnail

How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The assembly line.

article thumbnail

Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” To do safe and boring marketing, post safe and boring stuff. They’ll always catch up.

article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I When it comes to low-cost production, examples often focus on manufacturing and supply chain management. Takeaway : The positive impact of market share compounds—especially for software adoption. Network effects.