Martech

NOVEMBER 18, 2022

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You want to define your target market better.

Assembly Line 103

Assembly Line Launch Real Estate Electricity 103

Salesforce

AUGUST 27, 2021

Now, online-only newcomers such as TrueCar and Carvana are gaining market share. When they recently launched the Taos model, they pre-sold 300 cars in seven minutes. Companies such as Lucid are leading the way in the electric space and are impacting how all manufacturers look at their product portfolio.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” To do safe and boring marketing, post safe and boring stuff. They’ll always catch up.

A/B testing 162

A/B testing X-functional Price Gaming 162