article thumbnail

Episode 34: Why Aster Brands Values Being a Purpose Oriented Business

Spiro Technologies

How do you measure market share? Instead, today, we’re talking with Jake Manthei:, the president of Aster Brands, which is a manufacturer of business opportunities for concrete producers globally. What does it mean when you say you’re the manufacturer of business opportunities? Why do they do that? Welcome to the podcast.

article thumbnail

What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

Cost plus pricing uses a simple formula: the cost of manufacturing, labor, and overhead ( cost of goods sold or COGS) multiplied by one plus your desired profit or markup percentage (in decimal format) to get your selling price. If you believe you have the market cornered, can you charge more than competitors? Watch the demo

Price 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: January 7

Search Engine Land

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 123
article thumbnail

Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98
article thumbnail

This day in search marketing history: February 13

Search Engine Land

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] 2013: Search activity was up 11% in January over December, to almost 19.5 Should It Be?

article thumbnail

This day in search marketing history: January 15

Search Engine Land

At launch, Facebook Graph Search only included people, photos, places and interests. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s share of search queries was up 0.6

article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You want to define your target market better.