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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Removing any redirect chains.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. It's critical you get to know the leading apps in your niche, see where they fall short, and use those insights to make your app even better than the competition's. Unless, of course, you're trying to beat a competitor to market!

Launch 98
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.