Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

B2B 85

B2B Teamwork Referrals Cross-sell 85

Hubspot

JUNE 27, 2014

consumers trust ads and marketing messages in print or online publications. Y et every day we continue to fill our emails, websites, and promotional materials with meaningless marketing jargon and gibberish. The problem is, most marketers spend far too much time trying to be clever instead of clear. Guilty as charged.

Construction 78

Construction Manufacturing Technique Technology 78

ConversionXL

DECEMBER 9, 2013

It’s also long been recognized that Atmospheric Marketing - or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has been an effective way of increase purchases for physical retail locations. commercials, and 2-to-1 for print?

Sales 126

Sales B2B E-commerce B2C 126

Hubspot

OCTOBER 7, 2014

Let them speak for themselves -- social proof is a powerful addition to your copywriting and marketing strategy. One of the most important lessons I''ve learned in online marketing is that customers don’t really care about your products or services -- in other words, they don''t care about the "solution" you''re trying to sell to them.

A/B testing 78

A/B testing Technique Pitch Conversion 78