Remove marketing small-business-nightmares-that-insurance-will-avoid
article thumbnail

The CMO’s practical guide to personalization

Martech

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

article thumbnail

The Ultimate Guide to Blockchain

Hubspot

Just a little over five years ago, bitcoin was primarily used in the dark corners of the internet to purchase illicit goods on the black market. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — known as blockchain. The price of bitcoin in June 2013?

Contract 101