How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. Anti-audience (TAM and SAM) : Everyone who’s left becomes your anti-audience.
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