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Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense.
And it was a very powerful and very productive model that served customer hunger for new tools. And we called this business model SaaS, software as a service. They could develop the MinimumViableProduct, then with acceptance add more capability to the product and grow the customer base.
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