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He gives a behind-the-scenes look at Salesforce, showing how the companys core values trust, customer success, innovation, and equality have made it one of the most admired companies in the world. Trust is everything: Trust is the secret ingredient that creates a culture where your people feel empowered to do their best work.
And that starts with a customer relationshipmanagement (CRM) tool. A CRM helps you keep track of leads and manage customer relationships. Registering your business gives it a legal identity and builds trust with customers. As your customer list grows, so will your need for better tools.
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