Lead Magnets: Email List Building on Steroids
ConversionXL
FEBRUARY 19, 2012
Your job is to sell the idea of subscribing to your list, and you need an attractive offer to do it. The speed of your list building depends mostly on the lead magnet. Lousy, unattractive lead magnet = very few sign-ups. Attractive lead magnet = tons of sign-ups. How to build an attractive lead magnet.
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