ConversionXL

NOVEMBER 3, 2016

It’s often a higher purchase price (or at least a more complex sale). So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. They ask and negotiate budgets for technology or corporate development. Account-Based Marketing.

B2B 110

B2B Conversion B2C SQL 110

SaaStr

MAY 10, 2019

And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams. Our demo to negotiation phase is really really abysmal.

X-functional 54

X-functional SQL Pipeline GTM 54

SaaStr

JULY 2, 2020

How does Kurt think about the right pricing mechanism for the customer today? You’re telling me mathematically the answer is going to be X, but I can’t understand why. So how do you think about the variable pricing mechanisms and the right one that aligns you to the customer? How does Kurt feel about discounting?

Customers 114

Customers Contract Price Education 114