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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Notably, some data privacy laws, like Virginia’s CDPA , do not grant this right.

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How to Use & Promote Inclusive Language at Your Organization

Hubspot

Finally, to identify your own implicit biases, try taking a Hidden Bias Test , like this one created by Psychologists at Harvard, the University of Virginia, and the University of Washington, to uncover how you're biases might be inhibiting you from expressing yourself more inclusively. Image Source.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

The sum represents the revenue you can expect to bring in throughout the sales cycle. You can do this by cold calling , creating a referral program , or via good old-fashioned networking. To calculate sales velocity, multiply the number of sales opportunities by the average deal value and win rate.