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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

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3 Activities to Fill Your Sales Pipeline

Score More Sales

At the front end of the pipeline, from a marketing standpoint there are 3 ideas for activities you may not be focused on which will help your market niche to find you, thus “filling” the funnel. Make it easy for a buyer to find you and to understand what it is that you offer within your niche. It will all tie into sales shortly.

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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. A, I showed up in Sioux Falls, South Dakota, and then done in Oklahoma City to Dallas Drive. Where should I go while you’re out at this next event?

GTM 69