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Don’t try to hire someone out of your vertical or niche. Instead, try to find someone great who can sell at your price point and type of sale (transactional vs. solution). If your product is truly a technicalsale, you may need reps — at first — that have made technicalsales.
Example: Engineering grads for technicalsales positions. Fact: There are many places to find great sales talent outside of standard locations. Job ads for sales roles are often written with too many bullet points and use common words that show male bias. Get creative. Change happens collectively.
Technicalsales leader: There are a lot of moving pieces in the machine and oftentimes the sales leader will need to be the first line of support for troubleshooting workflow issues, data discrepancies, or bugs in the process. To build the machine, there are a few key components you will need. So open up the floodgates!
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