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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Apple and Samsung both make smartphones.

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Guided Path: How to Invest in AI for Promising Returns

Lead Fuze

Global X Robotics & Artificial Intelligence ETF (BOTZ) Global X Robotics & Artificial Intelligence ETF (BOTZ) , another solid option, offers similar exposure to the global robotics and artificial intelligence industry by tracking the ROBO Global Index. Exchange-traded funds (ETFs) that focus on AI are a viable option here.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

or “Who is likely to try product X?” All-in-one niche providers. This consistency incentivizes niche vendors like FanThreeSixty to develop proprietary dashboards to roll out to all clients. Folding online data, such as search patterns, into sales data can better manage inventory, especially at a regional and local level.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

They’re are always going to be great shepherds and voice and face of your company, but these folks, you want to give them a territory, a good list of customers, maybe they even have their own book of business, and you let them go. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner.