What is A/B Testing? The Complete Guide: From Beginner to Pro
ConversionXL
DECEMBER 13, 2022
A/B split testing is a new term for an old technique — controlled experimentation. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. Results compare conversion rates among the variations based on a single change. What is A/B testing?
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