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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result?

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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

How to Analyze A/B Test Results? An A/B/n test is a controlled online experiment that splits your traffic evenly between a control and a variation (or multiple variations). In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result.

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Running Before You Walk: What You Need to Know About Personalization

ConversionXL

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. How do you decide to assign X experience to Y segment?