GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
Sales Hacker
MAY 7, 2025
The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. Why customer experience is a competitive differentiator in vertical SaaS.
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