The trifecta of keyword research strategy: Volume, difficulty, intent
Search Engine Land
SEPTEMBER 1, 2023
Intent reveals the underlying purpose of user searches. For example, if you’re a roofing company offering various types and styles of roofs, but you want to bring more traffic and awareness to your metal roofing option, you would want to explore a few variations of key phrases your customers might search to find the more commonly used terms.
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