Why Content Personalization Is Not Web Personalization (and What to Do About It)
ConversionXL
FEBRUARY 25, 2016
In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” Why is this relevant?
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