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What Does the Future Hold for Conversion Optimization?

ConversionXL

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Conversion is expanding beyond just the core user experience.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Implement a process to continuously optimize your experience at scale. Walk me through your process for outbound sales.

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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. In a nutshell, the process looks like this: Collect data from ad platforms (e.g., Once raw data is collected, it should be processed into attributes, where every session has a set of features (e.g.,

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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

No hiring process in the world is designed to hire the best and brightest. They say that their specific process has led to their success, and they would never change it. The truth is that, while you may have a “process” and current people, you’ve done little to maximize the effectiveness of the process.

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