Heinz Marketing

JUNE 7, 2021

But I can also tell you my teams and my colleagues and peers are also eagerly writing things down, and it helps to shape our own internal strategy and processes as we go forward. And then to the points that you’ve made, Matt, SiriusDecisions went very deep from a functional perspective. It’s a common noun in B2B.

Pipeline 123

Pipeline B2B Sales Cross-sell 123

Heinz Marketing

JUNE 4, 2018

He’ll also talk about how good sellers can actually be still at the forefront of the buying process, at the top of the buying process to provide that value. I think your customer base grows by two X it seems like every month these days. He’ll share about the people side of growing a sales organization.

Pipeline 55

Pipeline Sales Drivers/motivators X-functional 55

Sales Hacker

MAY 9, 2019

The Process for Creating a Sales Compensation Plan. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. 40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission. We then pay less per SQL – say $150.

SQL 102

SQL Commission Customers Non-Profits 102

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How does Ryan structure and run the process? I do have to ask, you said there about your process in terms of the conversion from SQL to MQL and how you thought about that. What works most effectively?

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

ConversionXL

AUGUST 4, 2020

Implement a process to continuously optimize your experience at scale. You’re impartial to the emotional labor the design team put into redesigning the homepage and unsympathetic to the rationale that finance gives for sending buyers through a convoluted payment process. Walk me through your process for outbound sales.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JANUARY 2, 2020

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. In a nutshell, the process looks like this: Collect data from ad platforms (e.g., Once raw data is collected, it should be processed into attributes, where every session has a set of features (e.g.,

SQL 91

SQL Territory X-functional UX 91

ConversionXL

SEPTEMBER 30, 2020

The broad strokes of the process look like this: Mine features: Gather data on the recency, frequency, and monetary value of micro-conversions. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days.

X-functional 121

X-functional SQL Campaign Launch 121

SaaStr

MAY 10, 2019

So we actually are the operators of SaaS companies, and we come into organizations and help them streamline their go to market processes. And when we’re talking about MQLs and SQLs we’re really talking about one of these key handoffs that happen in the revenue team process, right? Jason Reichl: Yeah, absolutely.

X-functional 52

X-functional SQL Pipeline GTM 52

SaaStr

MARCH 1, 2019

What one question must all founders be asking in the sales process? * Called Appian that went public two or three years ago, and we were building business process management software. I think the other thing is when you’re selling into the SMB, you really want to be part of the core function that doesn’t go away.

Contract 46

Contract Price Commission Conversion 46

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

FEBRUARY 11, 2020

If you aren’t familiar with me, like Rita said, helped create a new outbound process salesforce.com. If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound.

Growth 77

Growth Niche Hospitality X-functional 77

SaaStr

JANUARY 21, 2020

I talked to so many people and say, “Do you ask your salespeople to go through role-plays during your interview process?” Hey Dan, these are the quotas that we talked about during the interview process. I have a young man on my a sales operations team who wanted to do SQL data analysis. And then coachable.

Quota 104

Quota Sales Healthcare Territory 104

SaaStr

JANUARY 3, 2020

What one question must all founders be asking in the sales process? * Called Appian that went public two or three years ago, and we were building business process management software. I think the other thing is when you’re selling into the SMB, you really want to be part of the core function that doesn’t go away.

Contract 10

Contract Price Commission Conversion 10

ConversionXL

JANUARY 28, 2020

No hiring process in the world is designed to hire the best and brightest. They say that their specific process has led to their success, and they would never change it. The truth is that, while you may have a “process” and current people, you’ve done little to maximize the effectiveness of the process.

Growth 70

Growth X-functional SQL UX 70

SaaStr

DECEMBER 8, 2023

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. A big learning during this process was the importance of developing alongside customers. The necessity of balancing security and functionality.

GTM 97

GTM SQL X-functional Engineering 97

SaaStr

JULY 2, 2020

How do you advise them in terms of the learning curve and maybe potential challenges or missteps that they make in the early days, and is that just part of the process? The reason that this is called data science is because it’s an exploratory process. Kurt Muehmel: Yeah, absolutely. There always is.

Customers 112

Customers Contract Price Education 112

ConversionXL

OCTOBER 4, 2018

The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. or “Who is likely to try product X?” Robust visualizations to demonstrate the process and value to the C-Suite. Like Vizadata, MIT’s Endor pursues this path. The results?

Sports 131

Sports Clients Engineering Niche 131