Remove resources stories armory-customer-story
article thumbnail

How to win SEO allies and influence the brand guardians

Search Engine Land

Navigating the path to alignment I’ll start by telling you a story, so make sure you are comfy and ready to be taken away. Using the customer journey to bring your strategy to life will make it so much more accessible for anyone at any level to understand. Do we have the resources? It can be any agency. Mind reading is possible.

article thumbnail

6 Negotiation Strategies Every Marketer Should Know

Hubspot

A lot of the time, it’s the allocation of resources -- budget, new hires, or time. Do they not have resources to create really great content for their audience?". That could be an interest of the larger business: Gaining resources to create things like compelling design or apps. Do you have a negotiation question, or story?