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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. PointClear is known for its perseverance. We reached 3 decision-maker/influencers and 2 executive assistants.

SQL 73
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How to optimize sales and marketing processes for efficient customer acquisition

Martech

Starting with the first interaction, leads are added to one of the structured flows that help us navigate them between different stages like MQL, SQL, Opportunity and Customer. Having a sales enablement specialist who keeps in touch with the leads after a call with SE brought Belkins the following results: Twice more deals.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

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