“Why I’m So Interested In Selling,” Cassi Roper
Partners in Excellence
MAY 6, 2024
She ran EMEA Strategic Accounts for Redgate Software. She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. We later looked at methods to ratchet up performance even further. In Europe, the stigma with sales is, often, greater.
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