Partners in Excellence

JULY 30, 2015

Over the past years, but particularly over the past couple of months, the level of TWAM has been escalating. For those of you unfamiliar with the term, it’s my terminology for Twitter Spam (Mind you, I’ve applied for trademark rights for TWAM . This new form of TWAM not done by professional TWAMMER’s.

Represent 88

Represent Trust Relationship building Follow-up 88

Partners in Excellence

JULY 7, 2016

A lot of the discussion about Personal Branding has to do with leveraging Social Channels in building huge networks of followers. Social networks enable us to do this, if we do it smartly, on a global scale. Our customers are hanging out in different places now, increasingly in social channels. They may be in a state, a city.

Territory 48

Territory Networking Trust Prospecting 48

Partners in Excellence

APRIL 2, 2018

If you have to lead, sell or teach to social media-addicted young folk that are used to such instantly gratifying content, this can be a bit scary. If you have to lead, sell or teach to social media-addicted young folk that are used to such instantly gratifying content, this can be a bit scary. Comedy is built on this principle.

Sports 73

Sports Entertainment Clients Up-sell 73

Partners in Excellence

OCTOBER 15, 2015

I got an interesting email from a lead gen company. There was a fascinating line in the email: “We just published a study at [Company Name] about how conversion rates on cold sales emails improve if you gratuitously mention a famous customer, investor, or shared LinkedIn contact.” Yes, they are probably right.

Technique 93

Technique Promote Trust Contact 93