Sat.May 31, 2025 - Fri.Jun 06, 2025

Remove gtm-customer-relationship-management
article thumbnail

“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Why do we think in terms of “What does this mean to SDRs, BDRs, AEs, AMs, marketing/content generators, sales ops/sales enablement, managers?” What we have done everything we can do to reduce the human to human connection between each other and our customers. Likewise, we changed management jobs.

article thumbnail

The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. CSMs have summaries of every customer call. Is there a hidden cost?

GTM 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 85
article thumbnail

3 steps to align your stack with strategy

Martech

Decoding strategy and value In recent years, our team at MartechTribe set out to uncover the real relationship between martech and business strategy, while: Studying 1,533 real-life technology stacks from companies across 16 industries. They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations.

article thumbnail

Why is it so hard to shift marketing’s focus from leads to accounts?

Martech

Here are some key challenges: CRM limitations: Many traditional customer relationship management (CRM) systems are designed to track individual leads rather than accounts. B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach.

GTM 60
article thumbnail

How To Launch an Agentic AI Pilot in 10 Steps

Salesforce

For more than 100 years, the nonprofit’s mission has been to match adults (“Bigs”) with young people (“Littles”) in a mentoring relationship that benefits both. Start small, with a repeatable task “Customers will say to me, ‘Give me an example of the sexiest, most complex, advanced agent you’ve ever built,’” said Gutman.

Launch 87
article thumbnail

In The Age of AI, It Just Won’t Be Enough Just To Be a “Good People Person” in Sales

SaaStr

No more “let me check with my manager and get back to you next week.” The “people person” sales profile that relies on smooth talking and relationship building? The AI Sales Rep Already Wins on the Basics Let’s start with the obvious advantages that AI sales reps have locked down: Available 24/7.