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In practice, it looks something like this: For this particular article, we reviewed millions upon millions of web conference meetings, phone calls, and emails to understand what separates the average sales rep from the pros. Coldcalling is not for the faint of heart. Here’s why: Coldcalling isn’t about discovery.
In practice, it looks something like this: For this particular article, we reviewed millions upon millions of web conference meetings, phone calls, and emails to understand what separates the average sales rep from the pros. Coldcalling is not for the faint of heart. Here’s why: Coldcalling isn’t about discovery.
In business, snags cause deals to be lost at the last minute, cold-calls to not convert into meetings, forecasted deals to get pushed. In this case, we’d be neglecting a more fundamental and basic question, “Are we calling on the right people?” The definition of a snag is a tree, tree limb or bush that has fallen into a river.
Opening a coldcall with “Did I catch you at a bad time?” The success rate for coldcalls that opened with this line? Open up your next coldcall with the following question: . Coldcalls that led with this question resulted in a greater than 10% success rate. Note: This is for the first (cold!)
Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. I scheduled a demo on my very first coldcall and that felt like the first “aha moment” of my career!
Join us for SaaStr Annual 2020. It’s like the stuff that we typically associate with a car salesperson, closing ability, convincing, objectionhandling, negatively correlated. Here’s a quick overview of what to focus on during each stage: Want to see more content like this session? FULL TRANSCRIPT BELOW.
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