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An enhanced CTV brand safety solution from DoubleVerify

Martech

CTV platform Roku said that this year’s upfronts doubled those of 2020. But even with a traditional ad contract, the publisher or distributor could be using an “extension network” in the form of an external partner or ad network outside of the publisher’s walls. Advertisers are following the audience. Brand risks on CTV.

Niche 106
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Scaling an agency: Lessons of growth and change

Search Engine Land

Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. In 2020, we focused on building infrastructure. While you’re at it, make sure you also put all contracts into an organized folder.

Growth 91
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4 Major Ways Your Creative Agency Can Make Money

Hubspot

For instance, an influencer agency might find brand deals that relate to their niche. If this sounds pretty broad, that's because marketing agencies usually are — there's so many niches and specialties agencies can tackle. Contracted Clients. Agencies can execute projects based on an agreed-upon contract signed by both parties.

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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

Virtual summit expert Navid Moazzez taught me to nail down a niche—and profitable—theme before taking any further steps. Are you successfully selling in this niche already, or are other companies proving the viability of the niche ? Can you think of sub-niches for the larger niche? To quote Navid: Go specific.

Niche 98
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Top 2 Takeaways from MozCon Virtual 2020

Heinz Marketing

After attending MozCon Virtual 2020 , I’m convinced virtual conferences are the future. Now that we’ve covered my opinion on virtual conferences, let’s dive into the best insights I took away from MozCon 2020. Look at the pages and pieces of content that have the most links in the bloggers/journalist’s websites in your niche.

Promote 19
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Lead Generation Work from Home Jobs

Lead Fuze

In December 2020, Upwork released a shocking report saying that 41,8% of Americans are working remotely. So our guess is this is the perfect time to develop your online workspace and network. Which means referrals and networking is now easier with remote job opportunities! But it gradually became a place for networking. .

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Top sales blogs all sales managers need to follow

PandaDoc

Introducing: Not Another State of Marketing Report [link] pic.twitter.com/CDuB1mF967 — HubSpot Academy (@HubSpotAcademy) February 20, 2020. With this unique approach, we’ve trained over 75,000 sales professionals at companies such as Sprint, Oracle and Juniper Networks. VanillaSoft Blog. The Sales Leader. Try it for free.

Sales 98