An enhanced CTV brand safety solution from DoubleVerify
Martech
AUGUST 6, 2021
CTV platform Roku said that this year’s upfronts doubled those of 2020. But even with a traditional ad contract, the publisher or distributor could be using an “extension network” in the form of an external partner or ad network outside of the publisher’s walls. Advertisers are following the audience. Brand risks on CTV.
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