Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM 80

GTM Growth Sell X-functional 80

Highspot

JULY 15, 2025

Using a go-to-market (GTM) performance platform with advanced AI and robust analytics can help MedTech sales teams connect with buyers where they are and help them deliver the right sales content at the right time. Selling in MedTech is complex—and it’s only getting more so. The good news?

Healthcare 52

Healthcare Customers GTM Hospitality 52

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. It’s the question that will help companies stand out as we put 2020 behind us. Read More: The Forrester Wave : Sales Engagement, Q3 2020. 2020 will be remembered as a watershed moment when B2B buying and selling changed forever. What about you?

Objectives and Key Results 138

Objectives and Key Results Sales Cross-sell Technology 138

Gong.io

JANUARY 12, 2021

All SDRs spend a significant chunk of their day in “objection land” — you know, the world where your prospect tells you no in 42 different ways (or replies with, “Sure, but …”). Top sales reps are also objection-handling pros. Meet Hannah Finn, Enterprise Implementation Manager at Gong since May of 2020.

Follow-up 118

Follow-up Objection handling GTM Meeting 118

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. What is one a-ha moment you’ve had in your sales career?

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Join us for SaaStr Annual 2020. And so I just want to throw in a framework around product market fit measured by customer value creation, then go to market fit measured by economics, then we scale fast.

Growth 106

Growth Cross-sell Contract X-functional 106