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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing.

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This day in search marketing history: March 11

Search Engine Land

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. Which is why this pioneering guide shows you how to build a fully streamlined sales engine that uses modern techniques and technologies. Technology has fundamentally shifted how prospects buy… which means that salespeople have to catch up and change how they sell.

Sales 141
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115
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What is Customer Success — A Smart & Actionable Guide

Sales Hacker

Here are some eye-opening facts: Customer experience will topple the product itself and its price tag as the key brand differentiator by 2020, according to a Walker study. Customer Success and Marketing. Like many other organizational units, B2B Marketing has evolved as the business landscape shifted towards a buyer-centric model.

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

The typical B2B buyer is more and more a “technology native” meaning they have grown up with the internet and mobile devices in their hands. We aren’t the cheapest in the market which means that companies want to do their research before working with us. BCG expects that figure to grow to 70% by 2020.”.

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

The typical B2B buyer is more and more a “technology native” meaning they have grown up with the internet and mobile devices in their hands. We aren’t the cheapest in the market which means that companies want to do their research before working with us. BCG expects that figure to grow to 70% by 2020.”.

B2B 52