SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

GTM 64

GTM Growth Profit margin Contract 64

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

SaaStr

NOVEMBER 24, 2021

Pothole #1 – Legacy Sales Commission Plans May Yield Low License Utilization. It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. We are misaligning our customers with our product because of the pricing model because we’re raising the price.

GTM 79

GTM Price Promote Commission 79

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Super engaged with the RevOps community, she opens up discussions on many pertinent questions like, who should run commissions : RevOps or Finance? Keith Jones , Manager of GTM systems at MURAL.

GTM 100

GTM Consult Territory Real Estate 100

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. The popularity of the cloud subscription model has changed the way customers purchase products. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Mindest : Be a Student, not just of the product, but of the process.

Sales 130

Sales Start-ups Up-sell Cross-sell 130